Marketing & Communications
Barbara Rhoden is the Chief Marketing Officer at Primasun, a digital health company addressing sleep as a public health epidemic and formed by a partnership between ResMed and Verily (Google Life Sciences). At its helm, Barbara steers the brand with a clear mission: bridging the sleep equity gap. With an astute strategy to acquire and retain customers, she optimizes business metrics across crucial marketing channels.
Barbara’s journey in the healthcare and innovation sectors is marked by her unique trifold expertise: a scientist's precision, a strategist's vision, and a marketer's flair. For over a decade and a half, she has been a beacon of growth, launching groundbreaking brands and carving out market-leading strategies.
The bulk of her transformative years was spent at GE Healthcare, wearing multiple hats, ranging from service and product management to sales and marketing. As the Director of Marketing and Sales for Women’s Health in the US and Canada, Barbara was honored with the GE Chairman's Award, a testament to her knack for executing stellar product launches. Siemens Healthineers was another significant chapter in her story; as their Vice President of Marketing, she crafted growth blueprints for their Advanced Therapies portfolio spanning the US and Canada.
But before her foray into strategic roles, Barbara's scientific roots trace back to Dupont, a global chemicals conglomerate. Starting as a bench chemist, her relentless drive saw her leading teams and overseeing quality control for lab operations in no time. Educationally, Barbara is armed with a PhD in Chemistry from Penn State University and a BS in Chemistry from Howard University. Her commitment to women's leadership led her to complete programs like the Women on Boards at Harvard Business School and the Johnson & Johnson Innovation Board Fellows Program. Her board memberships include a stint with the DC Chapter of Girls Inc.
Originally from Kingston, Jamaica, Barbara is a proud mother to Kyle, an environmental science and policy alumnus from the University of Maryland.